The concept is simple:

The objective is to help advertisers reach millions of potential customers and create trafic for their web sites.

Everyone is welcome to buy pixels, which are available in 100-pixel 'blocks' (each measuring 10x10 pixels). You will see the homepage is divided into 10,000 of these 100-pixel blocks. The reason for selling them in 100-pixel blocks is because the smaller sizes would be too small to display anything meaningful.

You can buy as many pixels as you whish, as long as there are some available. When you buy some pixels, you can then display an image/ad/logo of your choice in the space you have purchased. You can also have the image click through to your own website. However, no obscene or offensive images are allowed.

The pixels you buy will be displayed on the homepage permanently and The homepage will not be changed.Web Systems Int. guarantees to keep it online for at least 5 years, but hopefully much longer.